Advertising is one of the things that really cracks me up here. Working all night and buying a lot of coffee and junk food seems to be what I've been up to lately. I wonder who decided that the cup of coffee to go from a gas station is a great place for customer ego inflation? I'm a pioneer of recycling because I bought an outrageously overpriced cup of coffee !?! Perhaps I should introduce this kind of flattery to the coffee shop around the corner from my room in Hanoi, I don't think their customers realize that they are pioneers of recycling, for using cups that get washed and reused, wow, what a concept. Or that their beverages are extremely hot, now that is good to know. Or, indeed, that their cups make a statement about them - although perhaps that statement does not start with "Hey, look at me," perhaps it starts with "We only have one size of drink here (reasonable) and you picked it, congratulations !"
